« Ah, Terror. | Main | The Will to Survive »

August 10, 2006


PayPerPost advertisers seem to be in need of a dictionary.

Back when it was new, many vendors were, in fact, requesting reviews of their products. After all, you can't fix what you don't know is broken, and there's no such thing as bad press.

If you go looking through PPP's listings today, you'll find most of the "review" opportunities having something in common: but a single, lonely + in the tone column. In PayPerPost talk, that means the company will only pay you for a positive review.

And if they'll only pay for a positive review... then, well, you're not reviewing anything. You're advertising and you're lying (by posting it under the guise of a favorable review). It's an abuse of bloggers and is, in fact, one of the issues many people raised when PayPerPost was announced.

Posted by Colin at August 10, 2006 5:41 PM

Trackback Pings

TrackBack URL for this entry:


Post a comment

Remember Me?

(you may use HTML tags for style)