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November 21, 2004

Corporate Bore-o-culture

A couple years back, I discovered a very cool company called Applied Science Fiction. They were in the business of creating useful digital imaging software, particularly in the realm of corrective Photoshop filters. The name fit their products perfectly. People raved about their technologies. Companies licensed those technologies for use in their own products.

In fact, their products worked so well and were so promising that Eastman Kodak bought the company.

And promptly sucked every ounce of charm out of the company by renaming it KODAK's Austin Development Center.

Nothing says "bleeding edge technology" like "Austin Development Center." Yeehaw!

Posted by Colin at November 21, 2004 9:35 PM

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