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October 15, 2004

Apple Store

I wandered around the Apple Store at Chandler Fashion Center for about an hour tonight, looking for anything that struck my fancy. Not finding anything that screamed "buy me!" that couldn't be rationalized away or dismissed by my plans to stick to a budget that will put a Canon Digital Rebel in my hands, I proudly left the store.

And promptly came home and bought music from the iTunes Music Store, having heard some good stuff on the store computers and then being entranced by the suggestions the music store made based on my cart.

As for the Apple Store: they were damn busy. Numerous Windows users were drawn in by the promise of the iMac G5 (yeah, so I eavesdrop -- err, I mean, "overhear!"), which I do believe now outnumbers every other system in the store. Part of the reason I stayed so long was in hopes of getting to play with one, but alas, the floor models were in such high demand I could never get near one.

I watched two or three of them go out the door in the time I was there, and several more were being prepared for later pickup by the Genius Bar employees.

And in case anyone's dying to know the current trends among 16-24 year old females, the green iPod mini is apparently "the cutest" and "so cool." Of the young women that stopped to look at the iPods in the 5 minutes or so I was in front of the iPod accessories, three -- none of them together -- commented positively in some fashion or another about the green mini. So apparently pastel green is the new black. I don't get it either, but there you have it. (Sex toy makers, start your engines vibrators in pastel green!)

Every corporate whore in the market is all over the iPod phenomenon. Among the iPod cases the Apple Store stocked: a napa leather case and an ass-ugly case branded with the DC Shoe Co (I'm sorry, DCSHOECOUSA, if you want to be pedantic) logo. When being a poseur hoping to effect the experienced skater vibe, apparently just overpriced crap shoes and caps are no longer enough. No, now you need the DC trifecta: shoes, hat, and iPod case. And don't forget your lip ring and jet black hair, which will fully initiate you into the soulless flock of sheep. Oh, wait, you're doing it to "be different" and "an individual." Right. Which is why you're wearing a studded belt and black socks like every other new kid on the block, right? Right.

Hmm. I think I went off on a tangent there somewhere, but I can't quite put my finger on it.

Posted by Colin at October 15, 2004 11:30 PM

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