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September 9, 2004

Netflix Survey

I received a ship-time survey from Netflix today. The fact that I did receive one makes me think their survey selection must be largely, if not completely, random. The purpose of these surveys has long been to determine where they need to open new warehouses or otherwise reroute their shipping routes.

I'm in the Phoenix metro area. Netflix has a warehouse in Phoenix. It takes me one day to get anything they ship. How are they going to further improve my service? Move in next door and hand-deliver movies as I want them?

Really, I appreciate that they are soliciting feedback from their customers. But to ask people in the immediate vicinity of their hubs about ship times seems a little excessive. Short of the USPS exploding into a ball of flame, there's not much that can happen to prevent your DVD from making it to you in short order when the warehouse is less than thirty minutes away.

Posted by Colin at September 9, 2004 10:12 PM

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