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June 18, 2004

Get A New Ad Agency

I ran across a Citibank ad today, targeted at the gay and lesbian population of the US.

Back on the old blog, I commented on a Firestone ad that subscribed to the "throw two cute boys in an ad and call it done" approach to selling tires. I didn't think anyone could beat that for the least inspired and lamest attempt at advertising ever. But then Citibank came along and yanked the rhinestone-encrusted tiara and Farrah wig right out of Firestone's hands. The ad copy reads, "Think of us as your financial life partner."

Not content to stop there, Citibank also partakes of the "two cute boys" (I think they're supposed to be cute, anyway) school of thought.

I'm still wiping tears from my eyes after laughing so hard.

The creative fields are teeming with gay and lesbian people, but apparently no large corporation's ever been able to find an ad agency that employs any of them.

Pella. Think of us as your well-hung life partner.
Serta. Think of us as the life partner happy to give you a good lay.
Harley-Davidson. You can ride this partner for life.

Posted by Colin at June 18, 2004 2:47 PM

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